Ugly sneaker trend

Well, tastes differ and what was 'hip' five years ago is now outdated. Whether you like them or not, the trend for this summer and fall is the ugly sneaker trend.

You've certainly seen them passing by for example from Balenciaga. The Triple S sneaker by Balenciaga has received the most attention this season and set the tone. What really typifies an 'ugly sneaker'? Think of a big sole and lots of colors. Some trend watchers also call them the 'dad sneakers'. Of those sneakers that your father used to do wear when he was washing his car. Little did he know then that he would be totally hip in 2018!

The 'ugly sneaker' from other brands, such as, Chloe, Isabel Marant and Philippe Model are certainly not inferior to the well-known Balenciagas. Slightly less pronounced and slightly refined, but with a characteristic thick sole and distinct colors.

For men, we have the high-top sneakers from Valentino, the sneakers from DSQUARED2 and Jmesrine in our collection that we certainly can place under this trend.

Are they ugly sneakers? We certainly do not think so. So, what’s in a name!